This weeks creative & development inspiration covers some great articles, all the way from bad user onboarding and UX to using IBM Watson to analyse your social media. The most eclectic post so far.
4 Examples of Bad User Onboarding That Will Ruin Your UX
Starting off with this great article on bad user onboarding, Ty Magnin breaks down a few issues that are causing bottlenecks in getting users onto your service. It doesn’t just stop there either, if the user can sign up easily, they may hang around longer.
https://www.appcues.com/blog/bad-user-onboarding
Gender pay gap: women in graphic design earn £4,000 less than men
Gender equality is something that is being spoken about in all industries. This article discusses the issues behind the gender pay gap for woman in design, and how woman in design get paid 6% less than their male counterparts.
NEA Media
Whilst researching different portfolio websites for styles and how the page load is managed I stumbled across NEA Media. The way the site loads and then animates up is really enjoyable, as well as the design across the whole site. Definitely worth a look.
“Let’s not be elitist about what we do”: should designers give away their secrets?
Pentagram partner Natasha Jen recently lambasted the term “design thinking” as “bullshit”, “jargon” and “extremely dangerous”. Designers share their thoughts on the concept and discuss whether teaching design skills to businesses is helpful or irresponsible.
Analyzing Your Company’s Social Media Presence With IBM Watson And Node.js
Jamie Munro demonstrates how to perform a search with Twitter’s API to retrieve content that will be inputted into the ML algorithm to be analysed. This way, you’ll be provided with characteristics about the users who wrote that specific content so that you can get a better understanding of your audience. The example application will be written using Node.js as the server.
https://www.smashingmagazine.com/2018/04/analyzing-social-media-presence-ibm-watson-nodejs/
Modern PHP Without a Framework
This article discusses the reasoning behind not using a PHP framework for your next project. A fairly technical read, but definitely worth it if you work with PHP.
https://kevinsmith.io/modern-php-without-a-framework
Mitsulift Elevators by Base Design
The last link is a beautiful new identity by Base Design. The new identity manages to work across all mediums, whilst easily portraying the brand and what they do. Big fan.
http://bpando.org/2018/04/03/branding-mitsulift-elevators/
