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Mapping a User Story

Creative / Development Inspiration 58

New year happened. and then Christmas happened. And then I went away for jolly. Enough time to break a habit.

 

Not a chance.

 

This weeks design and developer inspiration rundown has even more of the good stuff. Want to know more about accessibility? Check. How about the newest CMSs on the scene? I got you. Enjoy!

 

Website Inspiration

Beauregard

Beautiful beautiful website. Smooth movement, great imagery and subtle copy. Only one issue… it auto-plays music you cannot turn off. Are they being serious?!

https://www.beauregard.ch/

 

Designer Resources, Examples and Inspiration

Designing for Accessibility is not that hard

Seven easy-to-implement guidelines to design a more accessible web

https://www.invisionapp.com/inside-design/designing-accessibility-not-hard/

 

Merge

Build one component, apply everywhere. Keep an eye on this. It could be big. Making web dev smoother and faster.

https://www.uxpin.com/merge

 

The dilemma of designers’ empathy delusions

Taking a bit of a reality check on how empathetic you really are and for whom can help make you a more effective designer, not just an idealistic one.

https://medium.com/shapingdesign/the-dilemma-of-designers-empathy-delusions-a61f0663deaf

 

Development Snippets, Samples, and Articles

Remove Image Background

Using AI and come clever code, this website (it has an API) removes an images background in 5 seconds. So much potential for apps…

https://www.remove.bg/

 

Destyle

Think normalise.css. Think reset.css. But think better.

https://github.com/nicolas-cusan/destyle.css

 

Twill

Slim, sleek and sexy new CMS built on Laravel. Open Source and flexible. Will be trying this one out for size.

https://twill.io/

 

Jigsaw

Another static site. This one seems cleaner and easier to set up though? Ill let you be the judge.

https://jigsaw.tighten.co/

 

A bit of everything

The Rise of the Content Mesh

Use best-of-breed solutions tailored to specific use-cases like e-commerce or blogging; it provides a modern framework for rapid iteration and it generates lightning fast websites out of the box. Enter the content mesh!

https://thoughtsandstuff.com/the-rise-of-the-content-mesh/

 

Story Mapping, Visual Way of Building Product Backlog

Story mapping is a top-down approach of requirement gathering and is represented as a tree. Story mapping starts from an overarching vision. A vision is achieved via goals. Goals are reached by completing activities. And to complete an activity, users needs to perform tasks. And these tasks can be transformed into user stories for software development.

https://www.thoughtworks.com/insights/blog/story-mapping-visual-way-building-product-backlog

 

Are Your Analytics Lying?

Most people are not ready to convert right away and you shouldn’t expect them to do so anyway…

Basically I’m saying you need to focus on long term conversion strategies too!

https://www.cortes.design/post/saas-marketing-myth-analytics

 

Milanote

Capture your teams ideas, all in one place.

https://milanote.com/

 

Screen Guru

Take a screenshot of any website. Easily.

https://screen.guru/

 

Spotify Design

Spotifys very own blog section of design. Well worth a scroll through!

https://spotify.design/

Adobe XD Auto Animate Banner

Creative / Development Inspiration 57

Website Inspiration

Andy Allen

Portfolio of a designer. Simple. Quick to load. Gets to the point.

http://www.andyallen.co/

 

Designer Resources, Examples and Inspiration

Adobe XD Auto Animate

It’s a fight to see who can get the best product out. Sketch is doing well, but Adobe keep upping their game. The newest feature seems pretty exciting!

https://www.behance.net/gallery/72065227/Auto-Animate-UI-Kit

 

How To Improve UX of Web Forms

By creating forms, you build an interface where dialogue happens. So, the goal here is to make sure that the form asks the right questions at the right time.

http://maxsnitser.com/blog/how-to-improve-ux-of-web-forms

 

Development Snippets, Samples, and Articles

An Empathy Lesson & Test on Accessibility for Developers

This article walks through 5 reasons why accessibility is so important when creating websites

https://www.ronaldjamesgroup.com/article/an-empathy-lesson-test-on-accessibility-for-developers

 

Rallax.js

I personally use a libary called Rellax. So when this came out I was pretty intrigued. Small. Vanilla JS. Dynamic parallax without dependencies.

https://chriscavs.github.io/rallax-demo

 

Coder

This web app looks like it is going to be a life changer for me. The full code editor, in the cloud. Starting with 3GB free, before any money is needed.

https://www.coder.com

 

WordPressify

A design system to automated your WordPress development. Looks a dream!

https://github.com/luangjokaj/wordpressify

 

A bit of everything

Only One Deliverable Matters

Too many people get precious about those documents—I know I’ve been guilty of it. Somewhere along the way, detailed wireframes, high-fidelity comps, and motion prototypes all got enshrined as critical deliverables. Those design artifacts are unimportant. Only one deliverable matters: the product itself.

https://bigmedium.com/ideas/only-one-deliverable-matters.html

 

Social Media Image Resizer

Need quick, clean image resizing? Promo has you covered.

https://slide.ly/promo/image-resizer/

 

Hand tremors and the giant-button-problem

This article looks at the accessibility problems with buttons, and how those with hand-tremors struggle with bad UI.

https://axesslab.com/hand-tremors/

Dogs on CodePen Banner

Creative / Development Inspiration 55

This week is more UI focused, due to a project that I am working on. I have still managed to include some brilliant development inspiration articles, and a few thought pieces at the bottom of the rundown. Have a good week!

Designer Resources, Examples and Inspiration

Adobe XD Wireframe Kits

A collection of Adobe XD wireframes to get you off the ground in your next web project!

https://newtodesign.com/xd-wireframe-kits/

 

Accessibility before Aesthetics

It’s time we start addressing accessibility before aesthetics in our design processes to create meaningful products for our diversified societies and cultures. Before diving into the Why, How and What of it, let’s revisit the definitions of these terms to set the context.

https://uxplanet.org/accessibility-before-aesthetics-9a0fb463e149

 

Montage

Fast, easy prototyping for everyone. Using a user-generated library of components, designs can be got of the ground quicker than ever.

https://www.trymontage.com/

 

Rememberly — A UX case study to help people affected by Alzheimer’s and Dementia

A brilliant case study for a apps UX that needs to do its job.

https://medium.com/tj-egbert-design/rememberly-a-ux-case-study-to-help-people-affected-by-alzheimers-and-dementia-6a5c17a1e690

 

Development Snippets, Samples, and Articles

Zeroheight

This brings the design system closer to everyone involved. Starts with the designers, then can be fleshed out by the developers. Edited by everyone.

https://zeroheight.com/

 

The Dogs of CodePen

10 animated dogs. Thats all.

https://blog.codepen.io/2018/09/05/the-dogs-of-codepen/

 

Strategies For Headless Projects With Structured Content Management Systems

Using a Structured Content Management System (SCMS) can be a great way to free your content from a paradigm that begins to feel its age. In this article, Knut Melvær suggests some overarching strategies, with some concrete real-world examples on how to think about working with structured content.

https://www.smashingmagazine.com/2018/11/structured-content-done-right/

 

Getform

Not enough time to build in a form? Use Getform! Backend platform for designers and developers.

https://getform.io/

 

FreeCodeCamp – JavaScript Platform Game Tutorial

Lear how to build a Maria like platform game with this 3 hour video tutorial!

https://www.freecodecamp.org/news/beaucarnes/platformer-game-turorial-javascript–m1JO9zlF4

 

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Deciding when to use a drop-down — or when to use another interface type, such as a radio button interface or open text field — for a specific input can be tricky. This article talks through the when and wheres.

https://baymard.com/blog/drop-down-usability

 

A bit of everything

Deep Dive Duck

Need to keep an eye on your competitors? Monitor changes on their site and get it set to you in a weekly email!

https://deepdiveduck.com/

Users love dark products like this

Creative / Development Inspiration 53

A massive selection this week. 2 great website examples to help inspire your portfolio designs. Some great JS frameworks and testing tools. A few articles to help designers design the good stuff, and even more articles to keep you busy. Enjoy this website design and developer inspiration rundown.

Website Inspiration

Tom Rush

A Leeds based digital creative website. Tom has built a simple, easy to read, and quick to load portfolio that does a great job.

https://tomrushworth.co.uk/

 

Tim Householter

First Tom, now Tim. A lead designer at Transom Design in Seattle. His site uses lots of white space and grids to display his work. Clean, simple, easy to read.

http://timhouseholter.com

 

Designer Resources, Examples and Inspiration

In the dead of night we are drawn to dark interfaces

Distraction free, pretty, and amplification. What dark interfaces are a massive thing in product design.

https://uxdesign.cc/in-the-dead-of-night-a4c7fa98aec4

 

Development Snippets, Samples, and Articles

Grid Tile Layouts with auto-fit and minmax

A new and easy way to make perfect responsive title layouts with CSS Grid.

https://gedd.ski/post/tile-layouts/

 

Building Your Colour Palette

You can’t build anything with five hex codes. To build something real, you need a much more comprehensive set of colours to choose from.

https://refactoringui.com/previews/building-your-color-palette

 

Creating Excellent UX Flow Charts

Flow charts, like any deliverable in the design process, is an excuse to talk to your team. As much as we like complaining about meetings and formal deliverables, the truth is that design work would come to a dead stop without (a) conversations and (b) pictures.

https://medium.com/eightshapes-llc/creating-excellent-ux-flow-charts-df6f1e46e524

 

Google Web.Dev

With actionable guidance and analysis, web.dev helps developers like you learn and apply the web’s modern capabilities to your own sites and apps.

https://web.dev/

 

Glorious Demo

The best way to create animated code for demos. Copy, pastable, and pretty.

https://glorious.codes/demo

 

Chromatic – UI testing for Storybook

A continuous UI testing tool that combines the accuracy of manual testing with the efficiency of automation. 21% of software budget is on bugs, and the cost of bug repair in production is 5-10x. This tool helps save time and money.

https://blog.hichroma.com/chromatic/home

 

Maizzle

Maizzle is a BYOHTML framework for rapid HTML email development. It’s like a static site generator, but tailored to email.

https://maizzle.com/

 

Svelte

The magical disappearing UI framework. I still need to have a proper look into this but it seems really interesting. Using vanilla JS, but the same functionality as major JS frameworks. Teeny tiny in size.

https://svelte.technology/

 

Why using `tabindex` values greater than “0” is bad

Using Tab Indexes in web development? Maybe you should stop doing that…

http://www.karlgroves.com/2018/11/13/why-using-tabindex-values-greater-than-0-is-bad/

 

A bit of everything

Web Typography Resources

A great list of resources all centred around typography. Perfect for designers and developers.

https://betterwebtype.com/web-typography-resources

 

Cacher

The code snippet organiser for developers. Integrates with most editors to store commonly used snippets from the whole team on the cloud.

https://www.cacher.io/

 

Heat maps 101: a complete guide with examples, tools, and case studies

Hotjar walk you through why, how and when to use heat maps. Mixed up with a few case studies and examples to show how valuable they can be.

https://www.hotjar.com/blog/heatmaps

 

Designing, laws, and attitudes.

I often hear from stakeholders who worry that “accessible” means “ugly.” Well here are resources that are accessible and visually beautiful.

https://ethanmarcotte.com/wrote/designing-laws-and-attitudes/

Coloors - Colour Scheme Generator

Creative / Development Inspiration 51

This week was a hard week to work out what not to put in this design development rundown. There were so many great choices. A brilliant website inspiration, some great design based tools, and all the articles. Enjoy!

 

Website Inspiration

St. Phillips Homes

A development company, specialising in building homes in desirable locations. The site is fast to load, and has a sleek look and feel. A nice change from tech sites.

https://stphilipshomes.co.uk/

 

Designer Resources, Examples and Inspiration

Coolours

The super fast colour scheme generator that looks pretty!

https://coolors.co/

 

Dribbles 404 Page

Sometimes users do get lost. Dribble has created an interactive 404 page to get them back on track!

https://dribbble.com/404errorpage

 

Confessions of a Flawed Designer

A comic on some bad habits this designer is trying to fix.

https://thedesignteam.io/confessions-of-a-flawed-designer-11746ff42675

 

Refill me

A brilliant real world example of UX. Each table has a small painted area where you put your glasses if you want a refill.

https://www.waveguide.io/patterns/else/entry/refill-me

 

Development Snippets, Samples, and Articles

30 Seconds of CSS

A curated collection of useful (and not useful) CSS snippets that you can understand in 30 seconds or less. Some really helpful ones, like a load bouncer or how to make a Circle.

https://30-seconds.github.io/30-seconds-of-css/

 

Easier Scrollytelling with Position Sticky

Use minimal CSS to produce an engaging story telling process, without the weight of JavaScript

https://pudding.cool/process/scrollytelling-sticky/

 

The Architecture No One Needs

Why don’t you use React?! Make it a SPA! Hold up, maybe a single page app isn’t the right call for this project…

https://www.gregnavis.com/articles/the-architecture-no-one-needs.html

 

Turbolinks

Originally built for Ruby on Rails apps (look at the BaseCamp example) this JS script makes navigating a site super speed fast. All by not reloading the page. Simples.

https://github.com/turbolinks/turbolinks

 

Lozad.js

On the same vein of speedy loading. Here is a 0.9kb lazy loader for images and iframes. No dependencies. One of the better packages I have seen.

https://github.com/ApoorvSaxena/lozad.js

 

A bit of everything

Only One Deliverable Matters

So much varied work goes into producing a digital product. Mock ups, sketches, user flows. This is all incredibly important. The documents that it generates are not. Remember what you are creating.

https://bigmedium.com/ideas/only-one-deliverable-matters.html

 

The Web Accessibility Introduction I Wish I Had

Hello past self. Here is why web accessibility matters to your job. Turns out web accessibility affects all users, not just thought with disabilities. Sort it out.

https://dev.to/maxwell_dev/the-web-accessibility-introduction-i-wish-i-had-4ope

 

How (properly) Wasting Time at Work Increases Productivity

Our workaholic culture and the business epidemic tend to villainize time-wasting behaviours during work — like leisurely lunches and web browsing — but research proves that breaks can enhance your performance, on many levels.

https://medium.com/swlh/how-wasting-time-at-work-properly-increases-productivity-76272d651ef0

 

Pitfalls of Running A/B Tests

This is something close to my heart. I am a bit advocate of testing all data you can lay your hands on. However, remember to consider all the results…

https://medium.com/joytunes/the-pitfalls-of-running-a-b-tests-4da7141960d7

 

My First Taste of Grav

I have been looking for alternatives for small site development systems for a while now. I came across Grav. These are my first thoughts.

https://thoughtsandstuff.com/first-taste-of-grav/

Web Character from Pub and SVG

Creative / Development Inspiration 50

This is the 50th Creative and Development Inspiration rundown. That is almost a year of finding best practise articles, and not updating my site to have SSL (I only sorted it yesterday, what a ballache). In any case, this week has been a great one for web articles. From best UX practices, to setting website goals, to infinite scroll, and back to web accessibility. This weeks design development rundown is an eclectic mix.

 

Website Inspiration

Franco Manca

Kicking this week off with the website inspiration. A website for sourdough pizza. Simple, easy to understand, with subtle (and not so subtle CSS animations). Someones websites don’t need to be astounding to do a great job.

https://www.francomanca.co.uk/

 

Designer Resources, Examples and Inspiration

UX Design Practices: How to Make Web Interface Scannable

Scannability is one of the most essential factors of website usability. We have so much content at our fingertips, more than as can consume. Due to this websites need to be designed in a way to get the information easily and quickly, so we can go back to Twitter.

https://uxplanet.org/ux-design-practices-how-to-make-web-interface-scannable-2010125c710e

 

7 Ways to Design For a Global Audience

How you design a website that doesn’t have a clearly defined target audience? Web Designer Depot walk through 7 different steps.

https://www.webdesignerdepot.com/2018/10/7-ways-to-design-for-a-global-audience/

 

User Experience: How to Improve Your Website UX with Humor and Cuteness

Building a website is all about your users. You need to be aware of your audience and you build your brand identity around them. There are thousands of ways to approach and enhance your website user experience. One of the strategies we are often presented with is using humor and cuteness added to your website style.

https://icons8.com/articles/user-experience-improve-website-ux-humor-cuteness

 

What is a Design Sprint

Taken from Design Sprint: A Practical Guidebook for Building Great Digital Products. This article breaks down how to maximise the chance of making something people actually want.

https://www.freshtilledsoil.com/what-is-a-design-sprint

 

Development Snippets, Samples, and Articles

Mouth Expressions with Pug, SVG ad GSAP

Bringing some character to Codepen, Alessandro Falchi as created this brilliant animation that jumps between moods.

https://codepen.io/afalchi82/pen/OBjKyZ

 

Is Gutenberg the End or a New Beginning for WordPress?

I would argue yes, maybe, depending on the user. Iain from Delicious Brains has a lot of say on the issue. Well worth the read if you are a user of WordPress

https://deliciousbrains.com/wordpress-gutenberg

 

Stop Building Websites With Infinite Scroll!

I’ll be honest. I was surprised when I saw this article, as I had no idea people still developed sites with infinite scroll. Turns out they do. Please, please stop.

https://logrocket.com/blog/infinite-scroll/

 

Percy.io

Sold as an all in one visual testing solution, Percy takes screenshots of your site when a new version rolls out. If there any any issues, Percy will tell you!

https://percy.io/

 

Web Accessibility for 2019

Today’s content can consist of VR, animation, data visualisations, and video games. As well as the more standard HTML tags. This means a broken experience for those who rely on assertive technologies. How can this be changed moving into 2019?

https://blog.sourcerer.io/building-web-accessibility-in-2019-b4bf16ef5754

 

A bit of everything

 

Making Your Design Systems Dynamic

Components are not static. They resize and move with the page. So why are designers designing them as such? Is it due to the tools evolving from a print background?

https://uxdesign.cc/making-your-design-systems-dynamic-644cf1c7d33f

 

Uber’s Undoing Part III: Redemption

In Design and Development Inspiration 58 I covered the 2 part of this article. Here is the third. A real look at why Uber should get gone (they don’t know what is going on it seems).

http://www.elischiff.com/blog/2018/10/24/ubers-undoing-part-iii-redemption

 

The Modern Web Design Process: Setting Goals

The first step to a successful website, is working out the point of the website. This seems like common sense, but apparently not.

https://webflow.com/blog/the-modern-web-design-process-setting-goals

 

User Research is a Team Sport

Big reveal research does not work. As in, one person going away and doing all the work, ending in a presentation does not allow the team to immerse in the user information. The team must be there from the start.

http://www.myddelton.co.uk/blog/user-research-is-a-team-sport

CSS Shape Radius Blog Banner

Creative / Development Inspiration 49

This week is more developer heavy, but with reason. There have been some brilliant tools and articles this week, and I really wanted to share them all! Enjoy this weeks design (little less) and development (little more) inspiration rundown.

 

Website Inspiration

ACLU — 50 State Blueprint

Not your typical website, but incredibly effective. ACLU have created this simple website showing each one of the 1,942,600 people in state prisons and jails in the US.

https://50stateblueprint.aclu.org/

 

Designer Resources, Examples and Inspiration

Stop Solving Real Problems Once in a While

We sometimes take things too seriously and thus overrate people sharing their shiny design and code experiments with the world.

https://uxdesign.cc/stop-solving-real-problems-once-in-a-while-e7e1ecdaf9c1

 

Logo Lab

A tool to help you make your logo better. Checks balance, colour, accessibility, and more to ensure your brand is more able to catch that attention!

https://logolab.app/lab

 

 

Development Snippets, Samples, and Articles

Introducing GitHub Actions

This makes me very excited. GitHub actions allows build and deploy (actually, any task you can think of) to be run when specific commit commands are made. Yes.

https://css-tricks.com/introducing-github-actions/

 

Experimental Gradient Editor

A great Codepen project by David A, showing colour gradient manipulation. Doesn’t really work on mobile, but looks great on desktop!

https://codepen.io/meodai/full/xyqoEO/

 

Rythm JS

Spelling issues aside. This JavaScript library is has an interesting take on using music on websites. Lets make your website dance.

https://okazari.github.io/Rythm.js/

 

Keys to Maintainable CSS: Order

Krisztian makes some great points on how CSS should be organised in a project. From ordering, layout, and simple spacing, this article helps developers write better, more readable CSS.

https://pyx.space/post/keys-to-maintainable-css-order

 

Relax – A Promise Based State Management Library

Think Redux, but smaller. Written from scratch, with no action types, switch statements or middle ware. It’s only 2.23kb gzipped!

https://github.com/relax-js/relax

 

CSS Border-Radius Can Do That?

When you use eight values specifying border-radius in CSS, you can create organic looking shapes. The article goes through how this is done, and also links out to a handy tool to help in shape creation.

https://medium.com/9elements/css-border-radius-can-do-that-d46df1d013ae

 

A bit of everything

How to Create a Design System

I am not going to give this up yet! I am big on this idea. This article covers the autonomy of a design system, and how you can build one.

https://medium.com/dev-channel/how-to-create-a-design-system-460b93a6565

 

The Inclusive Web – Why It Should Matter to Businesses

An article I wrote last week about how businesses seems to forget about accessibility. This makes no sense, as they seem to be missing a trick…

http://thoughtsandstuff.com/the-inclusive-web-why-it-should-matter-to-businesses/

 

Of Deadlines and Due Dates

This article stood out to be due to this one like – “Do not commit to a deadline you did not help set”. I think this sentiment is something that needs to be considered by a lot of people in this industry. Interesting read.

https://blog.calevans.com/2006/02/03/of-deadlines-and-due-dates/

 

So We Got Tracked Anyway

A brilliant article about how SSL means bugger all to the monopolies of the interwebs, and how Google and Facebook track you everywhere you go.

https://youbroketheinternet.org/trackedanyway

 

Realtime Board

I stumbled across this tool on Reddit. A real time, whiteboard like interface to keep everything in one place. A simple white boarding platform for cross-functional team collaboration

https://realtimeboard.com/

Inclusive Web Banner

The Inclusive Web – Why It Should Matter to Businesses

What is Web Accessibility?

Web Accessibility is about designing the web so that everyone can use it. The web is a resource that is used across all aspects of life. Education, employment, government, health care, the list goes on.

 

The United Nations Convention define the web as a basic human right, which is understandable. The right to work, the right to access to education, the right to participate in culture; all connected and obtainable through the web. An integral part of society and daily life. If a user is denied access to the web, surely their access is limited to the fore-mentioned.

 

However, in a broader perspective web accessibility benefits all users. For example, one of the key principles in accessibility is to meet certain users needs and situations. This could range from a physical or mental disability, to having a slow internet connection. Web Accessibility is about being fully inclusive of each and every user.

 

So why is the article called ‘The Inclusive Web’, not ‘The Accessible Web’? Because that’s exactly what it should be. Your site should not be designed, and then accessibility factored in afterwards – the whole approach should be a unified, considered, and inclusive of everyone.

 

Why Should Businesses Care About Web Accessibility?

It’s a fair question. At the end of the day businesses (at least most of them) are in it for the profit. If making their site accessible costs money, with no obvious return, surely it isn’t worth it?

 

People with disabilities are a large market segment

19% of adults working in the UK age are disabled. That is almost 1 out of 5 people that may be in a situation where they are unable to view, or navigate a website not built with accessibility in mind. If there is a perception that an organisation doesn’t support the disabled, the fallout can be disastrous. I never thought I would mention her in a blog post, but a perfect example is Kylie Jenner’s cosmetics website being sued for not being accessible – not a good look. Not only that, having a fully inclusive website open the doors to a much larger market. An almost 20% larger market.

 

Every business has customers with accessibility needs. The thought that a business doesn’t is categorically false. Unfortunately, there are no statistics to see which of user are disabled, so a business is unable to see how many of its customers are being turning away.

 

Search Engine Optimisation

It goes without saying, fully accessible websites have better search rankings.

When designed accessibly, the site is more user friendly for all users. The font is larger, which makes it easier to read. How many times have you been on a website with size 12 font, in a terrible type face. I tend to read half a sentence and leave. It is just too much work! Not only that but the messaging is simpler, once again, making the site easier to digest. Already the time spent on the page has increased and reduced the bounce rate.

 

Images have fully thought out alt tags, and all elements within the site are properly labelled. This means that suddenly Google (or whomever) has so much more content to get hold of and index.

 

Key word ranking (if done properly) increases. Why? Because 19% more people can use the site! This is a big thing!

 

On top of all of this remember, Google doesn’t have eyeballs! The easier a site is to screen read, the better the businesses SEO score will be.

 

Ahead of the Curve

Currently, less than 30% of the websites on the internet are Americans with Disabilities Act (ADA) compliant. Now although not a UK act, the requirements exist. Users with accessibility needs use the internet in the UK. This lack of uptake means there is a high chance a business’s competitors are not inclusive. By ensuring their website is compliant, this provides a real opportunity to increase thei market share and have a better competitive edge!

 

Lawsuits

In America companies are facing an alarming number of lawsuits for websites and mobile applications that are not accessible. The belief is that the ADA should apply to website, and that they should be accessible across all devices. Currently these lawsuits are only happening in the States, but I can believe that this mindset will cross the pond.

 

So why is it that so many large businesses, both in B2B and B2C are not fully accessible?

This stems from a lack of understanding and availability of information on the subject. There are no statistics on what percentage of users visiting a business’s website are disabled, which may make it tough to justify the extra expenditure. It may also be that agencies that businesses use for web development are unaware of the benefit of an inclusive website, so do not provide it as a service.

 

However, the facts on SEO and related analytics are not so easy to ignore – if a business has an existing digital marketing strategy, accessibility should surely be integrated to achieve the best results.